Source : King Khalid University - Media Center His Royal Highness Prince Turki bin Talal bin Abdulaziz, Governor of Asir Region, recently sponsored a lecture by the National Center for Performance Measurement (Adaa). This lecture was in collaboration with the Emirate of the Asir region, and it took place at the King Khalid University theater. Honored guests included: King Khalid University Rector, Prof. Falleh Al Solamy, Asir regional officials, mayors, center chairmen, government agency directors, local council members, representatives of Chambers of Commerce, and university employees. The lecture is part of a broad initiative to improve government services throughout the region and the nation as per Vision 2030. Engineer Adel Al-Ahmadi, a member of Adaa, presented the program lecture. First, he reviewed Adaa's mission, operations and objectives and described the center's relationships with various government agencies. He then covered a variety of topics such as: The mechanisms for developing KPIs, standardizing their concepts and terms, spreading the culture of performance measurement to government agencies, the importance of strategic development, and implementing plans to enhance KPI performance. Mr. Al-Ahmadi explained the center's role is developing government agency evaluation systems in support of Vision 2030. Near the conclusion of the program, there was a question and answer session. Center representatives answered the questions as to practical methods for improving government services to the citizenry. They also provided recommendations for assuming leadership roles in improving services through careful measurement and evaluation.